Class or Individual Training

Basic AdWords™

Optimizing Lead Generation with Google AdWords

Would you like to learn how to save money and increase the effectiveness of your advertising with Google AdWords™? If you are interested in learning the basics of online advertising, becoming familiar with the different types of digital advertising, and gaining an understanding of the benefits of AdWords™, then this class is for you! Basic AdWords™ gives you high quality hands-on training that familiarizes you with how Google AdWords™ works. You will learn how to set up and structure accounts and create campaigns from start to finish. Our small class size, quizzes, and real-world examples using actual accounts give participants an advantage and make learning easier. Instead of adhering to a generic course syllabus, our classes are tailored to meet the individual goals of the participants in each class. Whether you are wanting to improve an existing AdWords™ account or start from scratch, this class is perfect for you!

Learning Objectives

After completing this course, participants should be able to:

Describe practices of digital marketing and the position of Google AdWords in a digital marketing campaign

Identify the basic concepts of an AdWords campaign

Specify the concepts of AdWords account structure and best practices

Develop goals for an AdWords campaign

Create an AdWords campaign from scratch

Examine the prospective keywords for use in an AdWords campaign, select keywords, and monitor effectiveness of keywords

Demonstrate an understanding of the AdWords environment

Use the AdWords editor

Topics Covered

Pay-Per-Click (PPC) Basics

  • Campaigns
  • Ad Groups
  • Keywords
  • Match Types
  • Ads

Creating a New AdWords™ Account

Save Money by Understanding Quality Score

Proper Account Structure

Different Types of Research

Writing Effective Ads

How to Bid with AdWords

  • Cost per Click (CPC)
  • Cost per Acquisition (CPA)
  • Cost per Impression (CPM)

AdWords™ Editor Features

Tracking and Return on Investment (ROI)

Class times and dates are flexable. Ask about splitting up days, different times, & 1-On-1 Option.

Only $600 For 8 Hours

Course Details


8 hours

Course Level:

Beginner to Intermediate


  • Live Account Audit
  • Private Facebook Group
  • 1-On-1 Training Option
  • Flexable Dates & Times

Who Should Attend?

This course is designed for marketing and advertising personnel who are contemplating starting a Google AdWords account or who want to improve an existing account in order to drive more people to their websites and enhance the value of their pay-per-click (PPC) investment. Others who may benefit from the course include small business owners, managers, and executives responsible for revenue generation and profits, students, communications specialists, agency professionals, and those looking to make a career change to digital marketing. The course is the perfect prerequisite to our AdWords™ Advanced, “Maximizing ROI with Google AdWords & Google Analytics” course.

We suggest familiarity with:

  • Marketing Essentials
  • Goals of AdWords Campaigns
  • Keywords Used in AdWords Campaigns
  • Ad copy writing

This course is for anyone who wants to learn how to use AdWords.

What Can I Expect?

We use our own branded hands-on learning technology to teach you how to gain maximum ROI from AdWords. Because our class size is small, you'll receive individual attention. You'll be able to network with your fellow classmates at our special lunch session!

David Ogletree is a long-time search marketing veteran with over 10 years of experience in AdWords, training others and working with multiple businesses to create streamlined, adaptive AdWords campaigns.

What To Bring?

If you're taking the course online, you will need a computer with headphones and a microphone and an Internet connection that can handle video.


If you're taking the course at our Houston location, all you need to bring is a pen and some paper to take notes. We will provide the computer. If you want to bring your laptop instead that is ok as well.