Would you like to leverage the power of Adwords™ and take your online advertising to the next level? Google Adwords™ Advanced builds on the groundwork of our AdWords™ Basic class and gives you access to tools that will help you expand your reach and effectiveness. This course focuses on optimizing your account and adding more advanced features that will draw in more customers. Learn how to use diagnostics, enhanced campaigns, enhancement tools, advanced techniques, and display advertising in a hands-on environment using live data. Students even have the option of working with their own business accounts during the course! Google Adwords™ Advanced teaches students how to leverage Google AdWords™ and Google Analytics™ together. In addition, learn to better understand your data and make informed decisions with visual tools such as Microsoft Excel Pivot. As a bonus, an overview of Google API is also provided.
After completing this course, participants should be able to:
Measure the performance of a campaign in AdWords
Increase click-through rate (CTR) using several different extensions
Improve ad CTR using Dynamic Keyword Insertion (DKI)
Improve quality score by creating better landing pages
Increase reach by using the Google Display Network (GDN)
Improve display ads using advanced targetting techniques
Get a 2nd chance to advertise to visitors through remarketing
Use Google Analytics to get more information about your visitors
Different types of ads
Audience targeting on the display network
Expand your reach with remarketing
Customize ads to the searcher by using dynamic keyword insertion (DKI)
Ongoing account maintenance and why you should do it
Troubleshoot problems to find changes that need to be made
Advanced keyword and bidding stratagies
How to determine your ROI
Analyzing AdWords data to optimize your results
Ad extensions
Class times and dates are flexable. Ask about splitting up days, different times, & 1-On-1 Option.
Duration:
8 hours
Course Level:
Experienced
This course is designed for marketing and advertising professionals with established Google AdWords accounts who want to drive more people to their websites and enhance the value of their pay-per-click (PPC) investment. Others who may benefit from the course include small business owners, managers, and executives responsible for revenue generation and profits, students, communications specialists, agency professionals, and those looking to make a career change to digital marketing. You should be familiar with the basics of AdWords. The course is the perfect follow-up to our Basic AdWords, “Optimizing Lead Generation” course.
We suggest familiarity with:
We use our own branded hands-on learning technology to teach you how to gain maximum ROI from AdWords. Because our class size is small you'll receive individual attention. You'll be able to network with your fellow classmates at our special lunch session!
David Ogletree is a long-time search marketing veteran with over 10 years of experience in Adwords, training others and working with multiple businesses to create streamlined, adaptive Adwords campaigns.
If you're taking the course online you will need a computer with headphones and a microphone and an internet connection that can handle video.
If you're taking the course at our Houston location all you need to bring is a pen and some paper to take notes. We provide the computer. If you want to bring your laptop instead that is ok as well.
