Class or Individual Training

AdWords™ Advanced

Maximizing ROI with Google AdWords & Google Analytics

Would you like to leverage the power of Adwords™ and take your online advertising to the next level? Google Adwords™ Advanced builds on the groundwork of our AdWords™ Basic class and gives you access to tools that will help you expand your reach and effectiveness. This course focuses on optimizing your account and adding more advanced features that will draw in more customers. Learn how to use diagnostics, enhanced campaigns, enhancement tools, advanced techniques, and display advertising in a hands-on environment using live data. Students even have the option of working with their own business accounts during the course! Google Adwords™ Advanced teaches students how to leverage Google AdWords™ and Google Analytics™ together. In addition, learn to better understand your data and make informed decisions with visual tools such as Microsoft Excel Pivot. As a bonus, an overview of Google API is also provided.

Learning Objectives

After completing this course, participants should be able to:

Measure the performance of a campaign in AdWords

Increase click-through rate (CTR) using several different extensions

Improve ad CTR using Dynamic Keyword Insertion (DKI)

Improve quality score by creating better landing pages

Increase reach by using the Google Display Network (GDN)

Improve display ads using advanced targetting techniques

Get a 2nd chance to advertise to visitors through remarketing

Use Google Analytics to get more information about your visitors

Topics Covered

Different types of ads

  • Image
  • Video
  • Rich media
  • Display network

Audience targeting on the display network

Expand your reach with remarketing

Customize ads to the searcher by using dynamic keyword insertion (DKI)

Ongoing account maintenance and why you should do it

Troubleshoot problems to find changes that need to be made

Advanced keyword and bidding stratagies

How to determine your ROI

Analyzing AdWords data to optimize your results

Ad extensions

  • Call
  • Location
  • Product
  • Sitelink
  • Mobile apps

Class times and dates are flexable. Ask about splitting up days, different times, & 1-On-1 Option.

Available Dates

Start Date:

02/07/2017
8am-5pm CST

Location:

1100 NASA Parkway #102, Houston, TX 77058

Start Date:

02/09/2017
8am-5pm CST

Location:

Live Online

Start Date:

02/14/2017
8am-5pm CST

Location:

1100 NASA Parkway #102, Houston, TX 77058

Start Date:

02/16/2017
8am-5pm CST

Location:

Live Online

More dates available. Contact us

Only $599 For 8 Hours

Course Details

Duration:

8 hours


Course Level:

Experienced

Benefits

  • Live Account Audit
  • Private Facebook Group
  • 1-On-1 Training Option
  • Flexable Dates & Times

Who Should Attend?

This course is designed for marketing and advertising professionals with established Google AdWords accounts who want to drive more people to their websites and enhance the value of their pay-per-click (PPC) investment. Others who may benefit from the course include small business owners, managers, and executives responsible for revenue generation and profits, students, communications specialists, agency professionals, and those looking to make a career change to digital marketing. You should be familiar with the basics of AdWords. The course is the perfect follow-up to our Basic AdWords, “Optimizing Lead Generation” course.


We suggest familiarity with:

  • Campaign Structure
  • Campaign Settings
  • Keyword Selection
  • Match Types
  • Ad copy writing

What Can I Expect?

We use our own branded hands-on learning technology to teach you how to gain maximum ROI from AdWords. Because our class size is small you'll receive individual attention. You'll be able to network with your fellow classmates at our special lunch session!


David Ogletree is a long-time search marketing veteran with over 10 years of experience in Adwords, training others and working with multiple businesses to create streamlined, adaptive Adwords campaigns.

What To Bring?

If you're taking the course online you will need a computer with headphones and a microphone and an internet connection that can handle video.

 

If you're taking the course at our Houston location all you need to bring is a pen and some paper to take notes. We provide the computer. If you want to bring your laptop instead that is ok as well.